Why Partner with Us

Alliances with innovative pharmaceutical and biotech companies are integral to our business strategy. Our goal is to become the partner of choice for multinational companies in Greece and Cyprus. We strongly believe in the value of partnerships and in the creation of win-win situations, especially today where multinational companies are exploring new models to enter the market.

Our strategy to partnership is driven by our two core principles that bestow success: our people and our business behaviors:

• The Human factor is the cornerstone of our success. All of our people who are highly qualified and dedicated professionals, combine a results oriented approach, market expertise and multinational pharma experience with the highest integrity and business behaviors.
• We pride ourselves in being a Greek company that follows international standards in every process and every aspect of its operation.

We are a uniquely qualified partner of choice. In addition to our individual proven track record of successes within the multinational pharmaceutical industry, we bring significant collective strengths: We have established ourselves as a Greek company, but one that thinks and acts as a multinational. We pride ourselves on being a Greek company that follows multinational company standards as reflected in our governing policies and procedures. At the same time, however, as the vanguard of a new and ambitious corporation, we have the flexibility, sense of urgency, and adaptability of entrepreneurs. We aim to become your trusted Greek business partner.

What sets us apart: Established Reputation is the Key Differentiation Factor

Our People (track record, expertise within multinational companies)
Our people, who are the best in the market, combining a results-oriented approach, market expertise and international experience, with the highest integrity and business behaviors

Culture embraces compliance / Western Management
Proactive approach to compliance and risk management. Our business conduct includes the highest level of ethics, and moral correctness. Strict ethical standards & controls permeate entire organization: Regulatory & Finance unsurpassed

Track record of execution and overall performance
Long-term, marketing driven approach to brand building. Superior launch strategy and execution

Secure: Solid credit history

Driven innovation at the customer interface

• Deliver high impact calls with efficient messages, using pre and post call analysis.
• Invest Disproportionally: Achieve the right reach and frequency to pharmacists and physicians
• Measure and enhance sales force productivity and selling skills

OTC expertise

• At Bristol-Myers Squibb build Depon (paracetamol) to a Super-Brand
• Currently working with Dermatology, Ophthalmology and Cancer OTC brands

Areas of Interest

We are actively seeking partnerships with pharmaceutical and biotech companies, as well as academic institutions. We are open to partnerships in therapeutic areas of high unmet need, as our business model provides flexibility and synergies.